Welcome to Super U Arabia. Thank you for joining us again. I just want to highlight our new ERD systems.
These are horizontal ERD systems, with integrated electrified tracks, with some really amazing capability. So you can see here is our rail, it can hold quite a significant amount of weight, and it's all electrified and integrated into the rail itself. So in this instance we can merchandise with the ability to be flexible. We were able to move and change the destination of the rail itself including shelves. In this instance you'll see here is our acrylic shelf, it is all electrified, it's also embedded with a LED. And you can specify color of the LED from 3,500 to 6,000 lumens within a range. But we mostly find that the 4500 works the best. We can integrate the screens so basically information screens as for HD. It's an LED screen itself, and this can be itself embedded with a metal, complete metal shelf, it could be powder coated, we can frame it, we can do a whole range of elements within this space, and likewise our other metal shelves here. So this is a stainless steel shelf, it's very robust, we have lighting integration. You can see the thickness of the actual plate itself and in this instance we are able to set this in quit easily. It carries us a quite a significant amount of weight, and you can see that obviously within that space we can have flexibility in our display itself, likewise we can integrate our light box.
We can do screen mirrors and it's very flexible, the very unique part of this it's similar to back wall, that we are able to make this veneer, it could be a marble, it could be a Corian, it could be any sort of material that you have, and Super U is unique reposition with over 4,500 different styles of veneers. We do laminate, so if you're working in Australia with laminates. We match those certain materials, we have a lot of material specs, if you particle any color of the rainbow. It's certainly 2-pac melamine. Whatever the material is that you want to use is, you know, it's this endless capability.
This is stainless steel. We done this in a very high finish stainless steel, and in the finish itself it's PVD plating. So in this instance it doesn't have the fingerprint issues that other plated materials would have. So in this instance we really rely on the fact that we pride ourselves in high quality finishing and high quality plating, particularly in the PVD and the colored stainless steel parts themselves. So that can be integrated into a shelf, it could be integrated into the back wall, so on and so forth.
Now I'd like to show you our horizontal wall system and whereas we can create a base at any sort of width in this instance so, it is a unique corner within a shopping environment this space can be executed at 555.5 millimeters if needed, and in this instance we can create you know the shelving system as well, so this could be for all intensive purposes can be glazed glass it could be a full metal weld frame and we can integrate LED within the metal frames themselves. So we have flexibility to change out the actual material and the structure itself, so don't limit yourself on the design, whatever the design that you have in your mind, we can always work out a way to integrate that into a shelving unit. These shelves are all electrified, the important thing is that they're flexible, so in the flexibility. This whole shelf is flexible, we have our unique ERD system electrified retail display, again this is a part of a PVD plated stainless steel. We're normally looking at about a 25 millimeter thickness, so the shelves are actually very robust, quite secure and certainly, you know can be placed in any sort of high element and mostly a single person can offer these preset, as an example, it can work and again.
We can certainly change up material, we aren't limited to the material combinations that you might have, if there's something that you have in your mind from a design perspective or a material chosen from local market. We can certainly try and match it to local market, options within China which is basically endless. We have a huge amounts of a standard stock items, we can highlight and our sales team, are ready to assist you on any of those elements.
Let's move on. To our back to back horizontal system, these systems are uniquely designed to fit within window areas. They can go back in front. Again it's a same electrified retail system, however, you are able to actually merchandise the front window, and then also the inside of the store at the same time, giving you flexibility within the shelf. The important thing is that you can always integrate it a pedestal at the bottom, it can integrate with a drawer, so you can do storage if you needed, different base materials you can go glass, you can go a plastic, you can put a light box within the space, you can add an LED screen if you need to. It's always all the abilities here is showcasing just whatever you need to implement into a window display, we can integrate it. We've had clients that have had transparent LED screens put into there, and certainly we can achieve that with very good precision.
Now we're going to our other slotted system. This is a standard wall system that we have. Now don't forget we can achieve any width, we can achieve any depth, and we can achieve any height you need within the system itself. Primarily the benefit of these is that the higher you go, we can mount them into the wall, and it gives you very robust shelving unit amenities. It's quite robust itself, and the benefit of this is that you can interchange the base with a drawer system, a storage system. We can powder coat this any color of the rainbow, and we can achieve any sort of PVD plating at the moment. This is a very unique PVD plating that we utilize, it's almost a brushed bronze, but it's a it's almost like a 286c gold brush, and it's almost a champagne gold I should say. It's quite unique in this perspective, very luxurious and we can achieve a luxurious finish, high quality mirror finishes, you know, powder coating standard very much so focused on high fashion. It could be even for sporting retail goods or any of those elements itself.
Again we have a very unique shelving system again. It's integrated into a unique shapes, so we can, you know, extend this to 800 millimeters if necessary. We can shorten these to even smaller rails, and at the same time we can integrate these with LED, to obviously give you flexibility in your display itself, and in this instance, the benefit of this system is that it's really really easy functional to change up, and it's immediately illuminated, primarily because of our modular ERD system flexibility and capability within this particular structure.
Great! We're gonna talk about bespoke gondolas. Just in this instance, we have a similar feature, we can integrate this is a stand alone, it is flexible. We can change this out, we can add, you know, display, LED, we can make it a full weld, doesn't have to be with modular system, we can make it a full weld. We can put we've done many many 4 different you know cosmetic displays, with different finishes, with glazing, with acrylic, any sort of shelving combination we can certainly do. And the benefit of this is it's very flexible, we can flat pack it, we can ship it out, and certainly it will give people flexibility in their retail display, especially on the central island gondolas, where you know key is in modular capability to change out your display, change out the flexible shelving whilst you maintain your, you know, the illumination within the space. Now the important thing to note is that all of the electrified retail displays are low voltage. So even if I put my finger in there, and I trying touch the wires or anything to that effect. I will not get shocked, it's all of low voltage. DC power through the transformers and basically if you consider running low voltage on, this is an example of what can be achieved. We just did this as an example, pop it under carpet, you know, and then running a transformer in a remote location, that's very simple and very easy to operate.